Alex Rojas - Organizational Leader in Los Angeles, CA

A data-driven design thinker based in Los Angeles, CA, Alejandro “Alex” Rojas has over 20 years’ experience leading public and private organizations. These include the Bassett Unified School District (superintendent) and Siembra Mobile Inc. (chief operations officer). Alex Rojas now serves as general manager of the Central Basin Municipal Water District in Commerce.

Serving as both the chief executive and chief operating officer of the Central Basin Municipal Water District, Alex Rojas steers operations, strategic planning, financial management, and stakeholder engagement. He further oversees capital projects, ensuring they are completed on time and within budget. Since assuming the office in August 2020, he has improved revenue generation 30 percent through product diversification and repricing, grown cash reserves to over $20 million, and launched customer-focused outreach programs to increase trust and satisfaction.

At Bassett Unified School District, Alex Rojas focused his tenure on increasing student enrollment, modernizing school infrastructure, and improving students’ academic outcomes. He directed over $30 million worth of infrastructure projects and used data to design and execute targeted marketing strategies that reversed declining enrollment, raising an additional $1.5 million in annual revenue.

Besides leading a municipal water district, Alejandro Rojas is principal consultant at Greenvale Consulting Services. He helps organizations with business development, project management, marketing, digital transformation, productivity improvement, and change management. He has a PhD in organizational leadership from the University of Southern California and is competent in web development, HTML, CSS, and JavaScript. He is also fluent in Spanish.